Bradley Brand & Design Rebranding and developing Choice Homestore




Founded in 1976, Choice Homestore is a family business with outlets in Louth, Meath and Kildare, providing their customers with a large variety of quality products at significant price savings. Keen to develop a more organised and consistent brand image, Bradley Brand & Design were asked to develop a brand strategy, complete new visual identity and retail design.


With a strong feature made of seasonal products in Choice stores, we chose to highlight these, by pulling out the seasonality in the new tagline ‘A Home for All Seasons.’

Along with this new tagline, a new Choice visual identity and language was created to highlight the modern and friendly personality of the brand.

Choice is now implementing their new brand across all six of their stores and look to continue to provide their excellent customer service and wide variety of products in a new, more welcoming environment.