The pharmacy sector has seen significant structural change in recent years, with some pharmacies struggling to keep up with the changing times. An independent co-operative pharmacy group with just fewer than 50 locations decided to come together under one brand.
We created the name “Haven Pharmacy” which allowed us to communicate a message that Haven are experts in health & well being, and we pushed this message through the Haven website.
Bradley Brand developed a brand identity that transformed Haven into a more contemporary store, refreshing the layout of each individual store to develop the retail side.
Today Haven Pharmacy is recognised among the leading independent pharmacies in Ireland. Since the rebrand most of the stores have seen significant retail sales growth. Customers love the new shops.