Rebranding for growth during a period of uncertainty
As the downturn in the construction sector continued in 2012, our client Merrion Retrofit identified that they needed a big idea to connect with potential customers considering a home renovation project. While Merrion’s home retrofit business model had been proven, there was now little demand and they wanted to stimulate interest again.
Britain’s most popular chocolate brands, Cadbury and Nestle have been under recent public scrutiny for quietly dropping the word ‘Easter’ from their branding.
Is it time to ready your brand to compete in new markets? The UK and Ireland have traditionally had one of the strongest trade relationships in Europe but now with the uncertainty between hard and soft Brexit this alliance looks unsettled.
In the business world, we are used to seeing brands being taken over or merging together. When merging two commercial brands together, it can be extremely difficult when trying to communicate the change from two brands to one to loyal users.
We are very excited to announce that we are hiring for the position of Brand Strategist & Marketing Manager.
At the start of a new year we are always interested to see what are the trends that are going to change the way we shop. Particularly important for SMEs and independent retailers, the trends for physical retail outlets can often give them another selling point over online shopping, which seems in many ways more advanced in its offer to customers.
We’ve had a look at what’s happening outside of Ireland and seen in what way new ideas can help to change the retail environment for our SME clients, encouraging an increase in footfall and inviting a new demographic of customers into your store.
With the rise and rise of new flavours from different sources available in Ireland, we are definitively in the middle of a food revolution. Keen to find new flavours and ingredients, there is a surge in new food business in Ireland. But what are the key food trends that we see coming out at the minute?
See what’s trending in food trends below.
We recently spotted these great wall murals from Brioche in Ranelagh-the perfect way to bring your brand to life. The Brioche wall murals can be seen in Rathmines and Portobello, with customers being encouraged to visit each one for a chance to win a competition. One of the best ways we’ve seen this year to keeping your brand in your customer’s mind.
Nutritional tables are notorious for being difficult to both read and understand. But the answer to our growing waistlines may be in just a little redesign of food labels
Father’s Day falls this Sunday. The day when all dads, granddads and stepdads get the lime light thrusted upon them. For brands this is a perfect opportunity for them to make a real emotional connection with the consumer through their communications. Whether that means launching a new product for the perfect gift for your dad or just reminding you that their still there.
Father’s Day and Mother’s Day are becoming more and more like Christmas when it comes to brands pulling at emotional shoe strings. Now more and more brands are pushing real life stories about relationships between father and child with the brand just being a facilitator for the relationship or a back note in the ad.