To compete in any economic climate, brands must anchor their marketing efforts around a clear brand positioning. It’s tempting to be overly tactical with your ‘Covid-19 era’ messages, but that could mean your brand has unintentionally drifted off course. Now’s the time to re-anchor your brand.
Today, the Expert Group on Future Skills Needs publishes Together for Design: Digital, Product and Strategic Design Skills of the Future. The Expert Group Steering Group was chaired by Andrew Bradley, Managing Director of Bradley Brand.