With so many brands being seen by consumers on a daily basis, we often get asked how can a brand ensure stand out in a crowded market, while making sure that the customer understands our product or service offering?
Often, we rely on taglines or slogans to explain with further detail the benefits of a brand, so that the consumer has a good understanding of what the brand does from the offset. Many taglines are now synonymous with the brand-for example McDonald’s ‘I’m loving it’ or Nike’s ‘Just Do It.’
Brand leadership is about seeing flying machines in a stack of paperclips. Brand leaders come in all shapes and sizes too, as it’s not necessarily the market share leader that is the brand leader.Read More
The first wave of the coronavirus storm has hit us all hard. These are deeply troubling times. Businesses all over the country are uneasy, concerned for their people and worried for their futures. To beat this quickly we must be united, together (whilst keeping a safe distance apart).Read More
Discover why Bradley Brand and Design are a Studio Sponsor of the Why Design? event on 4th March.Read More
On November 7th, 2019 the Design Leaders Conference will be taking place once again. This event focuses on developing the leadership skills of Irish designers by bringing together thought leaders to lead business focused conversations.Read More
We are regularly faced with many clients that have issues that they don’t seem to be able to fix, such as people not understanding how to use their product correctlyRead More
In order to successfully build you brand, you need to start by figuring out certain important elements of your brand.Read More