Changes in the perception of the compliance role have elevated its importance to become more welcomed and embedded within businesses. However the Association of Compliance Officers in Ireland (ACOI)’s brand hadn’t evolved in tandem with the dynamic nature of compliance in enterprise.
It didn’t communicate the expertise, relevance and influence of its association in today’s business world, nor reflect the new audiences seeking to engage with its training, development, advocacy and standards. They wanted to refresh their brand without adversely impacting their large membership base.
Brand strategy and creative, which resulted in a new name, tagline and identity. This proactively packages and repositions ACOI’s expertise, expertise and ambition with a unifying and authentic brand. It now communicates leadership and invites both inspiration and participation. It will afford ACOI, now Compliance Institute, the opportunity to confidently assert itself as it grows its audience further nationally and internationally.
"We wanted to refresh the brand and communicate its wider reach. It was important to us to bring our existing membership on this journey with us, so that it was a considered and collaborative process. Bradley The Brand Agency helps us to include our membership and align our thinking, guiding us throughout the entire process. The name change has been successful, giving us greater flexibility and has created a new direction for our organisation."
Michael Kavanagh, CEO,