The Challenge

To create a new brand name with a global appeal that celebrates the recycling of plastic bottles back into bottles or into other consumables.

A global brand to represent plastic bottle recycling

Bradley Delivered

You already know Lycra and Gore-Tex as brands. Now add Deja™!

Deja™ is the world’s first brand dedicated to celebrating “recycled polyethylene terephthalate” or rPET for short! Think plastic bottles, ground to a flake and then reformed to produce a bottle or a fibre yarn, again and again, and again!

Developed by Indorama Ventures Group (Thailand and Ireland), Deja™ is the first initiative of the company to encourage manufacturers (their clients) to use Deja™ in their products to give the consumer the sustainable choice.