To create a new brand name with a global appeal that celebrates the recycling of plastic bottles back into bottles or into other consumables.
You already know Lycra and Gore-Tex as brands. Now add Deja™!
Deja™ is the world’s first brand dedicated to celebrating “recycled polyethylene terephthalate” or rPET for short! Think plastic bottles, ground to a flake and then reformed to produce a bottle or a fibre yarn, again and again, and again!
Developed by Indorama Ventures Group (Thailand and Ireland), Deja™ is the first initiative of the company to encourage manufacturers (their clients) to use Deja™ in their products to give the consumer the sustainable choice.
‘‘We’re excited for DEJA and a little nervous too! We have little or no experience of creating a brand, let alone a global one but the team at Bradley have guided us every step along the way. We could not have achieved what we have so far without them”.
Eddie Ingle, CEO – IVL Ireland