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The Challenge

To create a new brand name with a global appeal that celebrates the recycling of plastic bottles back into bottles or into other consumables.

A global brand to represent plastic bottle recycling

Deja

Bradley Delivered

You already know Lycra and Gore-Tex as brands. Now add Deja™!

Deja™ is the world’s first brand dedicated to celebrating “recycled polyethylene terephthalate” or rPET for short! Think plastic bottles, ground to a flake and then reformed to produce a bottle or a fibre yarn, again and again, and again!

Developed by Indorama Ventures Group (Thailand and Ireland), Deja™ is the first initiative of the company to encourage manufacturers (their clients) to use Deja™ in their products to give the consumer the sustainable choice.

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Client Satisfaction

‘‘We’re excited for DEJA and a little nervous too! We have little or no experience of creating a brand, let alone a global one but the team at Bradley have guided us every step along the way. We could not have achieved what we have so far without them”.

Eddie Ingle, CEO – IVL Ireland

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