The Kilsaran Group is Ireland’s largest independent manufacturer of concrete products but was relatively unknown among architects and other specifiers. Our brief was to reposition Kilsaran in line with their standards of excellence and to strengthen their market position, as well as position the brand for international growth.
A new brand strategy and brand identity that repositions Kilsaran as a value-added materials provider. We moved Kilsaran communications from a product-based orientation to become a more customer-focused and benefit-led brand.
“The construction sector is notoriously conservative. It’s hard to break with tradition. We tasked Bradley to think about our business differently so that we could present a better version of ourselves. Bradley’s intervention totally changed how we communicate what we do and how we do it. Our brand awareness is so much stronger and our sales have grown beyond our expectation.”