The Challenge

Lero, the Science Foundation Ireland Research Centre for Software, spans a wide range of application domains from driverless cars to healthtech and every sector in between. They approached us to create a brand positioning that embraced all the sectors they engaged in, as well as a new brand identity and guidelines that reflects the next phase of it’s development.

Lero’s overall vision is to establish Ireland as a location synonymous with high-quality software research and development, to the extent that ‘Irish software’ can enter the lexicon in the same way as ‘German automotive’ or ‘Scandinavian design’.

Create a brand that would resonate with their global technology partners and 10k members