Mao restaurants had been well established but the market demanded a take-away option. We were tasked with evolving the restaurant brand so that a credible take-away brand could be launched.
‘Mao at home’ has become synonymous with take-home Asian cuisine in Dublin. With eight locations around the city, we continue to drive the development of their menus and promotions, in-store, community advertising and online.
“The successful marketing of fast food requires an agency with its finger on the pulse of consumer needs and wants. Bradley always seems to find a way to create marketing collateral that is stimulating and engages with our customers. They have been an integral part of our marketing effort.”
Karl Butler, Director, Mao