The Challenge

Plantruption is one of the new breed of conscious food producers. Working with Ireland’s marine ecosystem in Mayo, they harvest seaweed as it is a plant that rapidly replenishes itself and is therefore a highly sustainable food source. The seaweed is dried and used as an ingredient in a variety of easy to cook meals. Our brief was to celebrate this process and communicate across a range of packaging.

Designing for sustainable food sources

Bradley Delivered

The “Irish seaweed Burger” was tried and tested in local food markets before going into batch production to be sold as a chilled product. The packaging was designed to appeal to a younger audience who are constantly on the look out for healthier food choices that are high in nutrients.

We chose an elegant serif font for the Plantruption logo and customised the lettering with a seaweed stem. The packaging was designed to represent the waves of the seaweed in the ocean. The colours are vivid and inspired by the marine environment while the graphic elements all reinforce the healthy nature of the product. We also showed the seaweed large on pack to grab attention and set it apart from other vegetarian and vegan products on the market. The result is bold and vibrant.