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The Challenge

EurAsia is Ireland’s largest Asian Supermarket serving a growing ethnic community in Ireland as well as an ever increasing Irish native customer seeking to expand its culinary palate. To serve this demand EurAsia has established its own food production facility in order to produce a range of own-label products.

Create a brand that appealed to EurAsia’s core customer

True East
True East
True East

Bradley Delivered

After an extensive name generation process, we selected the name True East to reflect the authentic nature of the food products and to appeal to the ‘chef’ in all of us. The brand identity and packaging design is contemporary and informative with product benefits and uses clearly listed. It’s no wonder consumers are loving this new brand and it now available in over 50 shops around Ireland.

Discover the true taste of India with True East

True East

Client Satisfaction

”To date my business has focused on selling other company’s brands. With Brexit effecting our supply chain, we were keen to commence producing our own food products. Bradley showed us the way and guided us along the journey of creating a new brand. The reaction from customers has been beyond our expectations which gives us the confidence to expand the range.”

Gursharan Singh, True East Founder