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Vaping has not only become a way to give up cigarettes but has also started its own sub-cultural of vaping connoisseurs that look to it as a hobby and pastime. We felt the new brand should target the mass market and not alienate either the person giving up cigarettes or the vape connoisseur.

What we
have achieved

Hale Vape was created to offer a credible and affable brand to the high street that caters to the mass market. The brand is accessible and does not preach. Sales have doubled since the rebrand from ‘Healthier Choice’ and today the Hale Vape brand is sought out by retailers and landlords looking for a credible vaping retail option.

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