How to retain independent values yet gain the commercial benefits of being part of a chain? This was the challenge Indepharm had; a co-operative pharmacy group with 50 members and we worked together with them to conceive ‘Haven Pharmacy.
After undertaking a brand review and detailed research among the members, we created the name “Haven Pharmacy” to reflect the caring nature of the independent pharmacist. Today’s pharmacy consumer requires a new type of pharmacy experience. Self-care and self-medication is on the increase and there are more pharmacy visits for minor ailments as well as chronic conditions.
Today Haven Pharmacy is recognised among the leading independent pharmacies in Ireland. Since the rebrand most of the stores have seen significant retail sales growth.