Originally named Integrity Solutions, we were challenged to rebrand the company, creating a brand identity based around safety and security. As online security is akin to a “professional hacking service”, Integrity Solutions wanted to ensure the key messages were conveyed effectively.
When choosing the brand name we wanted to emphasise how Integrity Solutions are always one step ahead of the hackers using their skills to their own advantage and protecting clients with their knowledge and expertise. ‘360’ emphasising the full circle approach that makes Integrity solutions so successful. Hence the generation of the new name Integrity 360 and a tagline of ‘your security in mind’.
We chose red and black for a strong, bold combination logo that conveys strength and agility. Integrity 360 pride themselves on instilling confidence in their clients and we felt the logo design conveyed this perfectly.