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The Kilsaran Group is Ireland’s largest independent manufacturer of concrete products but was relatively unknown among architects and other specifiers. Our brief was to reposition Kilsaran in line with their standards of excellence and to strengthen their market position, while focusing further upon their international agenda.
We delivered a new brand strategy and brand identity that repositions Kilsaran as a value-added materials provider. We managed the development of the new Kilsaran brand and messaging across all the business operations.
We moved Kilsaran communications from a product-based orientation to become more customer-focused and a benefit-led brand.
The new Kilsaran slogan ‘ideas taking shape’ reinforces their commitment to innovation and style.
