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What we
have achieved

Originally called ‘Baby Pure Water’ the brand had struggled to gain traction with major multiples. This distilled water product is a clean as water can get and is ideal for those on low salt diets and those increasingly sensitive to tap water.

Following a brand review and ideation session, we recommended changing the name to VOW, Vapour Only Water and adopt a more contemporary approach to the package design. VOW is a modern, smart water for contemporary Ireland.