Wicklow Food & Beverage asked us to create a mark that would represent local food and beverage producers in Wicklow. A distinctive mark that would appear on retail packaging and menus of restaurants and hotels that use Wicklow produce.
Our objective was to create something that was simple but with strong retina retention. Our research showed that Wicklow is still known as the "Garden of Ireland" and we wanted to capture this sentiment in our new brand. So we focused in on the iconic shape of the Sugar Loaf visible to everyone drinking towards Wicklow. We created a custom design, with colours and typeface that is unique to Wicklow and can be owned by every artisan food and beverage producer...The solution is striking and memorable.