66% of consumers find a brand’s purpose to be important in their purchase decisions
Today’s consumers are increasingly interested in a brand’s purpose beyond just selling products. According to our research, 66% of consumers find a brand’s purpose important in their purchase decisions. If your brand wants to appeal to this conscious audience, it’s essential to have a clear purpose and communicate it effectively.
Here’s some tips to help you achieve this:
Identify your brand purpose: Take the time to reflect on your values and mission as a brand. Ask yourself why your brand exists, beyond just making a profit. What impact do you want to create?
Embed it into your business and messaging: Once you’ve identified your purpose, integrate it into your brand touch points. Make sure to make it clear in how you communicate your offering across brand messaging, be that online, on social media, or customer conversations.
Action it authentically: Consumers are increasingly savvy and can see through inauthentic attempts to align with a cause. Be transparent and authentic about how you are actioning your purpose and the impact you are actually creating.
By identifying your brand’s purpose and embedding it into your business and messaging, you can connect with consumers on a deeper level and build a loyal customer base that shares your values. Authenticity is key, so ensure that you action your purpose genuinely and transparently to build trust with your audience.
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Does this make you reconsider how you’re presenting your purpose? Or what your brand purpose really is? We’d love to talk about your brand and how you identify its purpose.