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James Burke at Lion's Den 2022 as judge
  • Branding

Criteria for Success in the Start Up Space – James Burke at Lion’s Den 2022

December 20th, 2022

We caught up with James Burke at Lion’s Den 2022, of James Burke & Associates. James kindly returned as a judge for this year’s event, held at the Food, Retail & Hospitality Expo. Having spent 20 years in the industry, James offers some keen insight into how to be successful in the Food & Bev Start-Up Space.

Andrew and James talk about how high the standard of entry has been for this year’s Lion’s Den.


Over his years of experience, James has seen different kinds of businesses and start-ups make their way through this space. The high standard of entries, James believes, could have a lot to do with the programmes available to entrepreneurs. These programmes, not available in the past, have “acted as a catalyst to raise the bar”.

Andrew probes at this, asking what James thinks are the key criteria as to whether or not a start-up are going to “make it”. Watch the full video “Bradley Chats: James Burke – Judge at Lion’s Den 2022” to find out!

Have you got a budding food or beverage business and are considering ways of getting investments? Head over to lionsden.ie to read about the competition to date. Next year, it could be you!

Have you been thinking about your brand or how to pitch your business to buyers and investors? Check out how we develop brands to drive businesses forward.