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Get X-cited about Lion’s Den 2022 winners X-LITE!

December 14th, 2022

After the event, we caught up with Lion’s Den 2022 winners Pat and Oliver of X-LITE – having won a €10,000 Digital Marketing Package with us at Bradley: The Brand Agency. 


We chatted with Pat about how the brand came to be, what got them to where they are today, and about their future plans. 



X-LITE is vodka based and each product is 4.2% abv. X-LITE’s purpose is to encourage their customers to have healthier relationships with alcohol and to ‘drink-less, drink-better’ with their zero sugar, low-calorie mixed drink. 


Currently available in three flavours; Strawberry & Lime, Watermelon, and Lemon. X-LITE is currently available in 250+ stores across Ireland, including a national listing in Tesco and BWG and is also available direct from


Keep an eye out – this won’t be the last you see of X-LITE as we work with them on their digital campaign in the new year!


If you wish to find out more about our digital services, check out our services page for more info.