Your window display has the potential to attract customers into the store and research shows that good displays can increase brand sales in excess of 540%.
If you need some creative help and strategies for developing an effective display, follow these 3 best practices to creating great visual merchandising.
1. Clean & Simple Displays
This may seem obvious, but simplicity is often overlooked. The most common mistake is trying to show too much in the same display so try to avoid overcrowding and take time to make sure items are clearly visible and attractively displayed.
2. Odd Numbers
An odd number of element in your display is always more attractive to the eye than an even number. Odd numbers provide a slightly off balance look and keeps the eye moving around to look at each frame. A perfectly balanced arrangement stops the eye from wondering and looks dull.
3. Find Some Inspiration
Thanks to the Internet you no longer have to wait for inspiration when thinking up your next merchandising display. There are a number of invaluable resources available online. Usually, you don’t have to go much further than Pinterest.
When designing your next display, keep these merchandising tips in mind and see for yourself how to increase sales through the way you display your products while also creating a more engaging experience for your customers.
Brand leadership is about seeing flying machines in a stack of paperclips. Brand leaders come in all shapes and sizes too, as it’s not necessarily the market share leader that is the brand leader.Read More
The first wave of the coronavirus storm has hit us all hard. These are deeply troubling times. Businesses all over the country are uneasy, concerned for their people and worried for their futures. To beat this quickly we must be united, together (whilst keeping a safe distance apart).Read More
Discover why Bradley Brand and Design are a Studio Sponsor of the Why Design? event on 4th March.Read More
On November 7th, 2019 the Design Leaders Conference will be taking place once again. This event focuses on developing the leadership skills of Irish designers by bringing together thought leaders to lead business focused conversations.Read More
With so many brands being seen by consumers on a daily basis, we often get asked how can a brand ensure stand out in a crowded market, while making sure that the customer understands our product or service offering?Read More
We are regularly faced with many clients that have issues that they don’t seem to be able to fix, such as people not understanding how to use their product correctlyRead More