59% of consumers buy recycled or recyclable products

Consumers are increasingly prioritising sustainability when making purchasing decisions, with 59% of them buying recycled or recyclable products. Additionally, 26% of consumers consider it the most important aspect to consider when making a purchase. If your brand wants to appeal to these conscious consumers, it’s essential to ensure that your products and packaging are recyclable.

Here are some tips to help you achieve this:

Conduct an audit on the materials you use in your product and packaging: Take stock of the materials you use in your products and packaging and identify where you can reasonably make changes to use more sustainable options. This could include using recycled materials, reducing the amount of plastic used, or switching to biodegradable options.

Contact your manufacturer and use your network to explore and implement more sustainable options: Once you’ve identified areas for improvement, reach out to your manufacturer and explore the possibility of using more sustainable materials. Utilise your network to find suppliers of sustainable options and ensure that any new materials are thoroughly tested for quality and durability.

By conducting an audit on the materials you use in your products and packaging and working with your manufacturer and network to implement more sustainable options, you can ensure that your brand is aligned with conscious consumers’ values. This will help you build trust and loyalty with this audience and make a positive impact on the environment.

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Does this make you reconsider how you’re communicating your offering? Or the sustainability of your brand? We’d love to talk about your brand and how you audit your material use.