Glenlo Abbey Hotel & Estate has been a family run hotel for decades. The current owner lives locally and wanted to restore the old world charm with a contemporary twist.
The new brand identity celebrates the French family coat of arms, the original family of the Abbey, representing old-world charm and personal service. As a boutique 5 star hotel, Glenlo Abbey now has a brand to match.
Bradley also led a root and branch review of the website and digital marketing effort. The new website is delivering increased numbers of direct bookings.
“The team at Bradley required little briefing as they inherently understood what the Glenlo Abbey brand needed to communicate. The brand identity has unexpectedly motivated our internal team and given them a stronger sense of belonging. As we adopt to a new tourist, Bradley have guided us as to how we market the hotel to a local audience.”
John Lally, Director, MHL Hotel Collection