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Congratulations to our winner of
Lion’s Den 2022 - X-Lite Beverages Ltd.

3 START-UPS PITCHED THEIR FOOD AND DRINK BUSINESS TO OUR LIONS

TO BE IN WITH A CHANCE TO WIN A €10,000 DIGITAL MARKETING PACKAGE
FROM BRADLEY: THE BRAND AGENCY


Thursday 1st December 2022

Food, Retail & Hospitality Conference & Expo

Sports Ireland Campus, Blanchardstown, Dublin 15


Bradley

OUR FINALISTS & OUR CHAMPIONS
OF LION’S DEN 2022

Three budding food and beverage businesses competed on the Main Stage at the Food, Retail & Hospitality Expo 2022 for an incredible prize, but only one was victorious!

Find out more about our participants below.

Do you dare to enter the Lion’s Den in 2023? Stay tuned.


The prize

Digital Marketing Package worth €10,000

The winner of Lion’s Den will receive a Digital Marketing Package from Bradley: The Brand
Agency, to the value of €10,000 for a digital campaign to promote their food start-up.
Prize includes digital strategy, planning, creative, advertising spend and evaluation along
with digital insights and mentoring from the Bradley Team throughout the process.


Ireland’s largest one day food and drink event, which attracts close to 3,000 key
decision makers within the food and drink industry. www.foodhospitality.ie

where

Food, Retail & Hospitality
Conference & Expo
Sports Ireland Campus,
Blanchardstown, Dublin 15

when

Thursday
1st December 2022

Introducing our lions

james burke

James Burke linkedin

James Burke is the leader of the pack at James Burke & Associates, a food and retail business advisory that specializes in working with retailers across all channels, food producers and state agencies. James provides strategic advice and business planning to some of Ireland’s best known companies within the food and retail sector.

shane ryan

Shane Ryan linkedin

Shane Ryan is the alpha cub and founder of fiid. Shane’s roar was the loudest back in 2019 when he won our Lion’s Den competition and has since grown his ready meal business exponentially by using only natural plant based ingredients. Keep scrolling to find out more about our returning winner Shane Ryan.

eoin sheehan

Eoin Sheehan linkedin

With a natural passion for cooking and nutrition, Eoin Sheehan began his meal prep venture ‘Country Munch Ltd’. Now the resident chef on Virgin Media TV Six O’Clock Show, and caterer for the Limerick GAA, Munster Rugby Youth Teams, Eoin has worked with several senior inter-county teams around Ireland.

Jacquie Marsh

Jacquie Marsh linkedin

Jacquie Marsh provides consultation, advisory and mentorship across a range of areas including Food Works at Bord Bia. She has a lionheart focus on start up and high potential companies wishing to balance purpose with profit. Jacquie has been delivering excellence in leadership, strategy, innovation and customer experience across the food, FMCG, wellness and leisure environments for 30+ years.

Introducing Our Host

andrew bradley

Andrew Bradley linkedin

Andrew Bradley, founder of Bradley: The Brand Agency is the ringmaster and host of the Lion’s Den stage. Andrew established Ireland’s first dedicated brand agency for Irish enterprises; specialising in brand strategy, creative, digital, retail and packaging design. One of a select group of agencies, Bradley The Brand Agency have in-house expertise across the full spectrum of brand building activities: insight, strategy, creative, digital and marketing communications and have built and developed brands for many leading clients in the food and beverage sector.

you may be familiar with
some of our previous participants

2022

2022
2022
2022
2022

2019

2022
2022
2022
2022

2018

2022
2022
2022
2022

2017

2022
2022
2022
2022

2016

2022
2022
2022
2022

Learn more about our previous winners

Patrick Joyce & Oliver Feeney
Patrick Joyce & Oliver Feeney

X-LITE started as a college project in Trinity College. Two friends, Pat and Olly saw a gap in the market for a refreshing, low calorie, and sugar free alcohol product. After receiving exceedingly positive feedback when they pitched the concept to their class they decided to turn their idea into a reality. X-LITE is a low calorie, sugar free alcohol product. It is vodka based and is 4.2% abv. They currently have three flavours available in Tesco and Spar stores nationwide.

Shane Ryan
Shane Ryan

Shane Ryan is the founder of Fiid, a 100% plant-based, ready meal food business. Shane’s roar was the loudest back in 2019 when he won the Lions Den competition and has since grown his business exponentially by using only natural plant based ingredients. "I am madly in love with the impact we’re having with fiid so far and have even more of a fire in us now to not stop until we change the game completely. It means a lot to us to have come and competed against some incredible brands that we watched quite closely. Winning Lions Den is an acknowledgment of the work we have put in and what we know we can be."

Read more

Séamus Tighe
Séamus Tighe

Everest Granola participated in the Lions Den pitch competition at the Food & Retail Hospitality Expo at Citywest in 2018. Séamus Tighe had noticed a gap in the market for quick, healthy, on-the-go food, high in proteins, fibers and not packed with sugars, "I like the sales part of the business, so I really enjoyed Lions Den at the Food & Drink Conference, it was a great experience. In the future, we want to focus on new product development and the export market."

Read more

Kevin Kennedy
Kevin Kennedy

Founder of Anu Dairy Kevin Kennedy spoke to independent.ie following the announcement of the pitching result. "To be fair the other teams were fantastic and they were far ahead of us in terms of domestic sales but our company is based on export. So we've had to invest time-consuming into seeing how the export works and to see if we can get it to scale." Anú Dairy is an organic dairy company based in Cork producing the world's first K2 Vitamin butter. The company methods go beyond the typical organic food company as Anú Dairy is also a regenerative agriculture company that develops solutions to increase soil organic and carbon levels along with traditional chemical free practices.

Read more

Noreen Doyle
Noreen Doyle

The Irish Biltong Co. is a family owned business in Co. Kildare. John and Noreen Doyle both come from farming backgrounds and John’s family has been in the meat industry for over 60 years. The Irish Biltong Company participated in the Lions Den pitch competition at the Food & Retail Hospitality Expo at Citywest in 2016. “Winning first prize has totally transformed our business by gaining placements in some of Europe’s largest retailers in Ireland, the UK, Belgium and Germany. I would highly recommend any start up food business to participate."

Read more

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