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What is Lion’s Den?

This competition is your chance to pitch your business, impress the judges and WIN a prize package that will drive your business forward with Bradley: The Brand Agency.

Bradley Local Enterprise Offices
Bradley
Local Enterprise Offices
Lion's Den

when

Wednesday
25 September
2024

where

Dublin Food Chain
Event
Location TBC

How does it work?

  • Apply to enter into the Lion’s Den 2024
  • Shortlisted candidates will be invited to a networking and pitch tips event Cub Hub in the Bradley: The Brand Agency studio
  • Finalists pitch their business on stage at Lion’s Den 2024 to our panel of judges
Who won in 2023?
Lion's Den
Lion's Den

Tell me about the prize!

€5,000 of agency spend with Ireland’s leading strategy-first brand agency Bradley: The Brand Agency.

PLUS €1,000 ad spend - that’s a whopping €6,000 prize package to be won!

APPLY & WIN

Who can apply?

All Dublin-based food and drink producers with a product trading for over 1 year and less than 3 years.

We invite applicants from retail, e-commerce, direct to consumer, food service and more!

APPLY BEFORE 2ND AUGUST
Lion's Den

Our Winners

Patrick Nagle and Sunkyung Choi

“It's always nerve-racking doing one of these pitches. Just glad it went well and we got our information across.”

- Patrick Nagle, Co-founder of Born Again Bites, 2023 Start-up Award Winner

Rachel Byrne

“They all did amazingly really throughout pitches... It’s a great format of an event.”

- Rachel Byrne, Co-founder of Zingibeer, 2023 Excellence Award Winner

Patrick Joyce & Oliver Feeney

"The harder you work, the luckier you get.
Our progress today is a testament to that."

- Patrick Joyce, Co-founder of X-LITE, 2022 Winner

Shane Ryan

"It means a lot to us to have come and competed
against some incredible brands that we watched quite closely.
Winning Lion's Den is an acknowledgment of the work we
have put in and what we know we can be."

- Shane Ryan, Founder of Fiid, 2019 Winner

Séamus Tighe

"I like the sales part of the business, so I really
enjoyed Lion's Den at the Food & Drink Conference,
it was a great experience."

- Séamus Tighe, Founder of Everest Snacks, 2018 Winner

Kevin Kennedy

"To be fair the other teams were fantastic and they were
far ahead of us in terms of domestic sales but our company
is based on export. So we've had to invest time-consuming
into seeing how the export works and to see
if we can get it to scale."

- Kevin Kennedy, Founder of Anú Dairy, 2017 Winner

Noreen Doyle

“Winning first prize has totally transformed our business by
gaining placements in some of Europe’s largest retailers
in Ireland, the UK, Belgium and Germany. I would highly
recommend any start up food business to participate."

- Noreen Doyle, Co-founder of The Irish Biltong Co., 2016 Winner

Our Previous Participants

2023

2023
2023
2023
2023
2023
2023

2022

2022
2022
2022
2022

2019

2022
2022
2022
2022

2018

2022
2022
2022
2022

2017

2022
2022
2022
2022

2016

2022
2022
2022
2022

Our Lions for 2023

Gary Osborne
Gary Osborne

Gary Osborne is a driving force at Bord Bia's Thinking House, as an Insight and Brand Planning Specialist. An advisor for companies of all sizes, dishing out consumer, channel and market insights that propels momentum.

Domini Kemp
Domini Kemp linkedin

Domini has a roaring reputation as an award-winning Euro-toques chef, food writer and entrepreneur. She is the author of five cookbooks, she is currently the resident chef for Food & Wine Magazine and the CEO of Valence Hospitality.

Donal Flynn
Donal Flynn linkedin

With 17 years in the industry, Donal knows the ins and outs of the food and beverage industry and world-class food producers. Now working as a Food and Wine Buyer at Fallon & Byrne, he's curating the buyer experience of premium food and beverage in store.

andrew bradley
Andrew Bradley linkedin

Our Host and Ringmaster

Andrew is the founder of Bradley: The Brand Agency - Ireland’s first dedicated brand agency for Irish enterprises; specialising in brand strategy, creative, digital, retail and packaging design. 

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