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Win the chance to grow your food and drink brand
Applications Now Open
Lion’s Den is a pitch event for food and beverage start-ups in Ireland, organised and hosted by Bradley: The Brand Agency in partnership with the four Local Enterprise Offices, Dublin region. Lion's Den 2023 will take place at the Dublin Food Chain 2023 Producer Showcase.
Are you the owner of a food or beverage company ready to take the leap towards expansion? Can you keep your cool and impress under a Lion's stare? And, fend off your rivals to win an incredible prize that could impact the success of your brand?
If this whets your appetite for business, take your chance at winning Lion’s Den 2023 and promote your food or beverage business on Thursday 26 October 2023.
Two categories means two winners of two €5,000 Digital Marketing Packages with Bradley.
The Start-up Award is for Food and Beverages start-ups, trading less than two years, and the Excellence Award is for Food and Beverages businesses trading from two to five years.
The two winners of Lion’s Den will each receive a Digital Marketing Package from Bradley: The Brand Agency, to the value of €5,000 each for a digital campaign to promote their food or beverage business.
Prize includes digital strategy, planning, creative, advertising spend and evaluation along with digital insights and mentoring from the Bradley Team throughout the process.
Application Closing Date: Monday 09 October 2023
Six shortlisted candidates will be selected by Friday 06 October 2023, three for each category and there will be two winners: The Start-Up Award and the Excellence Award.
Shortlisted candidates will need to present a four-minute pitch on their food or beverage business on stage at the Lion’s Den event on Thursday 26 October 2023 at the Dublin Food Chain Producer Showcase for an audience of trade and retail buyers, and producers. The winner will be decided by a panel of industry professionals and leading decision makers in the industry.
On Friday 13 October 2023, we will host our Cub Hub networking event.
Here, the shortlisted candidates are invited to the Bradley studio for the opportunity to meet some of the Bradley team, and the other candidates. This will be an opportunity to share some samples, network with others in your sphere, and share some insight into your company and passion. We will bring you through what to expect on the day, and take you through some pitch tips for the big event.
Although not a mandatory event for entry into the competition, we highly encourage shortlisted candidates to attend.
Apply nowThe Producer Showcase celebrates what Dublin Producers have to offer and encourages buyers to supply local food and beverage products. Hosted and organised by Dublin Food Chain - an initiative of the four Local Enterprise Offices, Dublin region in partnership with Bord Bia.
Dublin Food Chain
Producer Showcase,
Crowne Plaza
Blanchardstown,
Dublin
Thursday 26 October 2023
James Burke 
James Burke is the leader of the pack at James Burke & Associates, a food and retail business advisory that specializes in working with retailers across all channels, food producers and state agencies. James provides strategic advice and business planning to some of Ireland’s best known companies within the food and retail sector.
Shane Ryan
Shane Ryan is the alpha cub and founder of fiid. Shane’s roar was the loudest back in 2019 when he won our Lion’s Den competition and has since grown his ready meal business exponentially by using only natural plant based ingredients. Keep scrolling to find out more about our returning winner Shane Ryan.
Eoin Sheehan
With a natural passion for cooking and nutrition, Eoin Sheehan began his meal prep venture ‘Country Munch Ltd’. Now the resident chef on Virgin Media TV Six O’Clock Show, and caterer for the Limerick GAA, Munster Rugby Youth Teams, Eoin has worked with several senior inter-county teams around Ireland.
Jacquie Marsh
Jacquie Marsh provides consultation, advisory and mentorship across a range of areas including Food Works at Bord Bia. She has a lionheart focus on start up and high potential companies wishing to balance purpose with profit. Jacquie has been delivering excellence in leadership, strategy, innovation and customer experience across the food, FMCG, wellness and leisure environments for 30+ years.
Andrew Bradley
Andrew Bradley, founder of Bradley: The Brand Agency is the ringmaster and host of the Lion’s Den stage. Andrew established Ireland’s first dedicated brand agency for Irish enterprises; specialising in brand strategy, creative, digital, retail and packaging design. One of a select group of agencies, Bradley The Brand Agency have in-house expertise across the full spectrum of brand building activities: insight, strategy, creative, digital and marketing communications and have built and developed brands for many leading clients in the food and beverage sector.
X-LITE started as a college project in Trinity College. Two friends, Pat and Olly saw a gap in the market for a refreshing, low calorie, and sugar free alcohol product. After receiving exceedingly positive feedback when they pitched the concept to their class they decided to turn their idea into a reality. X-LITE is a low calorie, sugar free alcohol product. It is vodka based and is 4.2% abv. They currently have three flavours available in Tesco and Spar stores nationwide.
Shane Ryan is the founder of Fiid, a 100% plant-based, ready meal food business. Shane’s roar was the loudest back in 2019 when he won the Lions Den competition and has since grown his business exponentially by using only natural plant based ingredients. "I am madly in love with the impact we’re having with fiid so far and have even more of a fire in us now to not stop until we change the game completely. It means a lot to us to have come and competed against some incredible brands that we watched quite closely. Winning Lions Den is an acknowledgment of the work we have put in and what we know we can be."
Everest Granola participated in the Lions Den pitch competition at the Food & Retail Hospitality Expo at Citywest in 2018. Séamus Tighe had noticed a gap in the market for quick, healthy, on-the-go food, high in proteins, fibers and not packed with sugars, "I like the sales part of the business, so I really enjoyed Lions Den at the Food & Drink Conference, it was a great experience. In the future, we want to focus on new product development and the export market."
Founder of Anu Dairy Kevin Kennedy spoke to independent.ie following the announcement of the pitching result. "To be fair the other teams were fantastic and they were far ahead of us in terms of domestic sales but our company is based on export. So we've had to invest time-consuming into seeing how the export works and to see if we can get it to scale." Anú Dairy is an organic dairy company based in Cork producing the world's first K2 Vitamin butter. The company methods go beyond the typical organic food company as Anú Dairy is also a regenerative agriculture company that develops solutions to increase soil organic and carbon levels along with traditional chemical free practices.
The Irish Biltong Co. is a family owned business in Co. Kildare. John and Noreen Doyle both come from farming backgrounds and John’s family has been in the meat industry for over 60 years. The Irish Biltong Company participated in the Lions Den pitch competition at the Food & Retail Hospitality Expo at Citywest in 2016. “Winning first prize has totally transformed our business by gaining placements in some of Europe’s largest retailers in Ireland, the UK, Belgium and Germany. I would highly recommend any start up food business to participate."
Confident in front of a Lion’s stare?
Can you beat off the competition to win a €5,000 Digital Marketing Package for your business?
To qualify for entry:
Best of luck!
Apply now
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109 Q House,
Furze Road,
Sandyford, Dublin 18
Ireland, D18 E6H9
