With so many brands being seen by consumers on a daily basis, we often get asked how can a brand ensure stand out in a crowded market, while making sure that the customer understands our product or service offering?

Often, we rely on taglines or slogans to explain with further detail the benefits of a brand, so that the consumer has a good understanding of what the brand does from the offset. Many taglines are now synonymous with the brand-for example McDonald’s ‘I’m loving it’ or Nike’s ‘Just Do It.’