Strategy

Brand Strategy:

We’re strategy first. Before diving into any creative or digital brief, we work closely with our clients to ensure the essential building blocks of a robust brand are firmly in place.

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Purpose

Your brand purpose should be a powerful expression of ‘your why’. It’s essential that it reflects your company’s values but also aligns with what matters most to your customers. Without this connection, your brand risks losing its impact and relevance.

Positioning

A strong market position is key to aligning your brand purpose with business opportunities. Our commercially minded team can help you define clear brand positioning, making sure your brand-building efforts are targeted for the best impact.

Brand Essence

It’s not just your brand’s personality it’s the brand DNA that defines who your brand really is. The driving force behind why you do what you do. The more distinctive, desirable, and relevant your brand is, the quicker you’ll build lasting customer loyalty.

Value Proposition

What problem does your brand solve? What sets you apart from the competition? A compelling value proposition is crucial as it protects your business margins while also boosting your ability to both attract and retain customers.

Brand Audit

Crafting the right image for your brand means harmonising design, language and imagery. With our market knowledge and unique perspective, we help you to uncover the opportunities and strengths you might have missed, helping your brand reach its full potential.

Mission and Vision

Your mission outlines your current objectives and how you'll achieve them. Your vision, on the other hand, sets the course for your future aspirations as a business and as a team. We help you bring them together with brand, for the success of your business.

Hear from our clients...

"While Bradley have been instrumental in developing our retail brand they have also assisted in helping us position our corporate brand, in both domestic and international markets. Above all else, they have a great understanding of the dynamics that exist within our business."

Caroline Keeling, CEO, Keelings

"Aligning with bringing all our motor brands and people into one building we engaged Bradley to define what ‘One Gowan’ would stand for and how this might be communicated within our company. In Gowan Auto, we have defined a new purpose to drive our future growth."

Mick Dwan, Managing Director, Gowan Group

"In Bradley we found a consulting partner who understood our needs and the needs of our target audience. Their professional approach and integrity throughout the process allowed us to fundamentally reposition our brand."

Tracey Donnery, Executive Director, Skillnet Ireland

Brand Strategy:

Purpose

Positioning

Brand Essence

Value Proposition

Brand Audit

Mission and Vision

Hear from our clients...

See what else we can do for your brand