Creative

Process:

Good design is the result of a robust design process. We always start by considering the following:

Benchmarks

By knowing the market landscape and by clearly defining where you need to be within it, you can then develop a pathway to help you achieve your goals.

Key Messages

Having a good story and knowing how to deliver it is key to your brand’s success. We are good a getting to the heart of your story and considering how best to present it.

Retained Equity

Sometimes we see things you don’t! Having an objective viewpoint allows us to see the value of what a brand already has.

Refrain from

Don’t throw the baby out with the bath water! Seek to retain your design equity and often evolution trumps revolution.

Name Generation

Crafting the right name is key to grabbing your customers' attention and creating something that is memorable and stands out in the market.

Brand Design

Developing the right image for your brand involves design, language and imagery and bringing all of these together in a cohesive unique way.

Application / Validate

Targeted messaging and design that works across all channels consistently in application, strengthens your brand presence and how your customers perceive you.

Final Design

Designs are honed so the brand is working at all touchpoints before completion, i.e. imagery, language, applications, and overall brand design.

Brand Guidelines

To maintain the brand going forward we issue guidelines so application of the brand remains consistent and can be applied correctly both internally and externally.

What our clients think...

"Bradley’s intervention totally changed how we communicate what we do and how we do it. Our brand awareness is so much stronger and our sales have grown beyond our expectation"

David McKeown, CEO, Kilsaran

"We’re delighted to have Bradley as partner to direct us on the journey to build our brand. They have gone above and beyond to raise the standard of our communications and set an example for our social entrepreneurs to follow."

Darren Ryan, CEO, Social Entrepreneurs Ireland

"The Applegreen brand transformed our business. Bradley were instrumental at the start in creating a brand that has provided the foundation for our successful business today."

Joe Barrett, COO, Applegreen