Bradley: The Brand Agency is committed to ensuring digital accessibility for people with disabilities, in accordance with the European Accessibility Act (EAA) and the European Union (Accessibility of Websites and Mobile Applications of Public Sector Bodies) Regulations 2020.

We are continually improving the user experience for everyone, and applying the relevant accessibility standards.

This accessibility statement applies to content published on https://bradleybrand.ie/. 

Compliance Status

The Web Content Accessibility Guidelines (WCAG) standard defines requirements to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.

https://bradleybrand.ie/ is partially compliant with the Web Content Accessibility Guidelines 2.2 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard. We have a new website coming to make the website fully conformant with WCAG 2.2 Level AA.

Limitations and Alternatives

Below is a description of the known non-accessible content of https://bradleybrand.ie/. 

1. Colour Contrast: Background and foreground colours of a few elements do not have a sufficient contrast ratio. We are updating to ensure colour contrast of at least 4.5:1 for small text or 3:1 for large text.
2. Images: Some uploaded images may lack text alternatives, or have identical or extraneous alt text for different images. We are currently working to update all the required alt attributes.
3. Touch Target Size: Some touch targets do not have sufficient size or spacing. We are updating all the touch target designs.
4. New Window Open: Some new tabs or windows may open without warning users. We are working to ensure tabs are open in the same tab.
5. Link Targets: Some links with identical targets may have different descriptive texts. This will be fixed in our upcoming website.

Our team continue to seek a solution to these issues. Should you wish to contact us regarding accessibility or if you observe a limitation not listed, please see the feedback and contact information section below.

Feedback and Contact Information

We welcome feedback on the accessibility of this website. If you encounter accessibility barriers or have any comments on https://bradleybrand.ie/, please email our Digital Director, Rocy Liu via rocy@bradleybrand.ie. We try to respond within three to five business days.

If you wish to request particular content in an accessible format, please include the following details:

• Your required format
• The content you wish to receive (please include the URL of the content)
• Your name and email address

We will make all reasonable efforts to fulfil your request.

Technical Specifications

Accessibility of https://bradleybrand.ie/ relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

• HTML
• CSS
• SVG
• JavaScript

These technologies are relied upon for conformance with the accessibility standards used.

Assessment Approach

Bradley: The Brand Agency assessed the accessibility of https://bradleybrand.ie/ by self and external evaluation.

Formal Complaints

You can make a complaint about the accessibility of this website under the Disability Act 2005 (No. 14 of 2005) by emailing rocy@bradleybrand.ie. If you are not happy about our response to your complaint, you can ask the Ombudsman to look into your complaint. Here is the contact information for and guidance on making a complaint from the Office of the Ombudsman.

Formal Approval of this Accessibility Statement

This accessibility statement is approved by Rocy Liu, Digital Director of Bradley: The Brand Agency.

Date

This statement was updated on 29th May 2025.