Petrogas owned and operated four sites in Dublin under symbol brands. They sought to disrupt by creating their own brand to sell fuel and bring a new standard to forecourt food retailing. We were tasked with creating a new brand to set a new norm.
Applegreen was the first-of-its-kind forecourt retailer. When launched, it challenged the establishment and continues to lead the sector offering innovative customer solutions to everyday needs. Applegreen has grown to become a world-class benchmark retailer and sets the standard that main retailers aim to emulate. Bradley developed an original brand identity that has stood the test of time by remaining fresh today.
“The Applegreen brand transformed our business. Andrew Bradley was instrumental at the start in creating a brand image that has provided a strong foundation design that we’ve taken and developed into the Applegreen brand of today. Since its inception, we’ve worked continuously to nurture Applegreen and have been rewarded with a consistently growing, profitable business.”
Joe Barrett, COO, Applegreen Plc