The Challenge

Develop a new name to make this established yoghurt brand relevant to kids, and more importantly their parents.

A new brand for kids to enjoy.

Bradley Delivered

Innovating in the yogurt category requires fresh thinking and bold ideas. We developed a new name and package design to reignite a tired category and create an emotional connection with mums looking for a healthy alternative for their children. The new Live Yogi has created a new category for Glenilen.