MCORM have been experts in their space, operating for almost 40 years as urban design and architecture specialists and master planners in both the public and private sector in Ireland. MCORM have been setting the standard for residential and commercial design, and they needed a brand that communicated what gave them such a reputation.
Not only had their offering evolved over the years, but so too did the demand of the market. With these changing dynamics, MCORM had a vision to create contemporary, innovative and sustainable design solutions that are sensitively developed from the context of their site and environment. Their brand needed to demonstrate this commitment to progressive and innovative design.
Bradley worked with MCORM to develop a strategy that accurately positioned them in the market, and communicated their flexibility and consultation all the way through projects, from planning to completion.
Their identity needed to reflect their attitude towards continually evolving, which meant changing their more traditional brand to a more dynamic mark. This works to mirror the brand’s ambitious national agenda.
Bradley has just launched their new website, bringing digital activation to the new brand design and identity, making it a destination website to find their portfolio of work. We’re in the process of developing their digital brochure to showcase their work in a format that truly shows the calibre of their work. When design, communications and digital activation come together, the true impact of a brand can be felt.