How to Stay True to Your Brand Identity during Seasonal Promotions
Seasonal Promotions are approaching and it’s an exciting time for both consumers and businesses. As you gear up to offer your best deals and discounts, it’s essential to stay true to the core of your brand and identity. Promoting Seasonal offers with generic graphics and POS can run the risk of your brand blending in with everyone else. Staying true to your brand identity works to maintain brand awareness, keeping your brand relevant in the market for the longer term, setting you up for long-term success.
Some things to keep top of mind:
Consistency is Key
One of the pillars of upkeeping your brand identity is consistency, all year round. Regardless of the promotional frenzy, brands benefit from sticking to their brand colours and palette, supporting graphic elements, brand language and messaging, and overall tone. Consistency reinforces brand recognition and makes it easier for customers to identify with your brand amidst the sea of promotions.
Align Promotions with Brand Values
Seasonal promotions should not compromise your brand values. Consider how your discounts and deals align with your brand mission and principles. Promotions that reflect your commitment to your value proposition will resonate more strongly with your target audience. For example, if an important part of your brand is education, your discounts and offers could include educational content related to your products or services.
Craft Narratives into your Promotions
Rather than simply advertising discounts, take the opportunity to weave a narrative that communicates your brand story and your brand essence. Online, the market is rapidly becoming a sea of sameness.Your brand is what will set you apart, so it needs to be made felt at every touch point. With the winter seasonal promotions being so busy, and Christmas just round the corner, it is more important than ever to brand out from the crowd.
An Example from one of our Clients
We worked with Mac Nally to create some social media assets for their Black Friday sale. We included their brand colours, fonts and icon to create a post that promotes Black Friday while still remaining loyal to their brand identity.
Seasonal promotions provide a great opportunity for businesses to boost sales and attract new customers. However, it’s crucial to approach these promotions strategically, ensuring that they align with your brand and its identity. Remember, the goal is not only to increase sales but to build lasting relationships with customers who will continue to support your brand into the future.
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