Keep Your Brand Consistent This Christmas – Staying True to Your Brand Language During the Festive Season
As the Christmas season approaches, businesses are gearing up to spread cheer and connect with their audience through festive messaging. With all of the noise, it’s crucial for brands to stay true to their brand. While tone of voice deals with the emotive elements of your communications, brand language is more about the words you use. Maintaining consistency in both aid in creating a recognisable brand.
Let’s explore more why we recommend staying consistent in your messaging during seasonal periods and how it can enhance your brand’s connection with your audience in the long term.
Breaking down your Brand Language
Every word tells your audience something about your brand. Every word is an opportunity in your brand communications. If there’s words, there’s a brand language.
Considering your brand language is considering your choice of words. This is heavily influenced by your overall brand personality, which also feeds into the creation of your brand identity. Consistency in your messaging builds familiarity and trust, making it a powerful tool in establishing a lasting connection with your audience. Sticking with your brand language when creating your messaging during the Christmas season will be particularly important in branding out from the crowd. Consider your brand language in your seasonal promotions this winter and watch how your brand becomes even more consistent across all touch points.
Create Your Own Festive Brand Messaging that Resonates with your Audience
During seasonal promotions there’s a tendency for brands to adopt a more generic or universally cheerful tone and promotional language. We understand that embracing the festive spirit maintains the human touch. However, it’s important not to retrofit your messaging with generic Christmas messaging, but to bring festivity to your existing brand language. It’s most important to ensure that the essence of your brand and your brand personality shines through in all of your communications.
Maintaining Authenticity Amidst Promotions and Seasons Greetings
Consumers appreciate authenticity, and the holiday season is no exception. In fact, it’s appreciated even more with the overwhelming amount of Seasons Greetings! Your chosen language plays a pivotal role in staying true to your brand. By staying true to your brand voice all year round, you demonstrate a genuine commitment to your brand values. Avoiding a generic, one-size-fits-all approach allows your brand to stand out amidst the Christmas noise. Keep it real with your audience, and they’ll stick with you throughout the seasons.
As Christmas unfolds, brands have a unique opportunity to connect with their audience through festive messaging. Staying true to your brand ensures that your communications remain authentic, recognisable and resonate on a deeper level.
We sat down with a number of food producer entrepreneurs recently and talked brand and the use of language – discover even more insider knowledge here. We’re always writing and musing about brand online, and we share! Keep up to date with Bradley across our social media channels.
