45% of consumers have started to buy less to tackle their consumption habits.

We’ve discovered that consumers are becoming more “conscious”. They’re looking to their consumption habits and making changes to create a more positive impact. 45% of these consumers have started to make a big change, by simply buying less. The need for brands to differentiate themselves is more pertinent now than ever. 

We’ve got some tips to help you achieve this:

Take stock of what product or service you offer is performing best: Analyse your sales data to identify which of your products or services are most popular. Understanding what is resonating with your audience is key to understanding how your brand’s benefits are impacting your customers.

Analyse why: Once you’ve identified which products or services are performing best, take a deep dive into why. What are those benefits that your brand offers that others in your sector do not? Understanding the driving factors behind your success will help you to accentuate those winning traits in your brand.

Accentuate these winning traits in your offering: Once you’ve identified the benefits that your brand offers, make sure they resonate with your customers in your marketing and product development. Emphasise the aspects of your brand that make it a worthwhile purchase amongst these cutbacks in consumption. Look to your brand story, purpose, or even your offering itself to identify what you need to highlight.

By taking stock of your products or services’ performance, analysing why they are succeeding, and accentuating your brand’s key benefits, you can differentiate your brand and make it worth the purchase to customers who have decided to buy less. 

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