Leveraging Your “Local” Brand is Your Route to Success: 3 Reasons Why

In Ireland we live in a uniquely close knit community on our small island. The term “local” often translates to national. Thanks to this, Irish businesses have successfully built national brands by building a strong local presence first. 

In today’s global and digitised marketplace, it can be easy to overlook the importance of building a strong local brand. However, building a local brand can have many benefits for businesses of all sizes. Here’s our top three:

1. Connecting with Your Community

One of the primary benefits of building a local brand is that it allows you to connect with your community. By participating in local events and supporting local charities, you show your customers that you care about the same things they do. This can help to build a sense of trust in your brand amongst your audience.

2. Differentiate Yourself from the Competition

Building a strong local brand can also help differentiate you from your competition. By integrating your local positioning into your brand essence you quickly build a strong reputation. This can help you to attract customers who, consciously or not, want to see themselves in the brands they buy. Here is where you can foster a community around your brand, creating customer loyalty. In turn, your customers become advocates for your brand. 

3. Support Local Economic Development

Finally, building a local brand can help to support local economic development. Working with local suppliers and producers, you contribute to your local (and national) economy. This is also a great opportunity to collaborate with other local businesses. This promotes a sense of pride and ownership among those in your target audience. You’ll see these customers again and again.

Your growth from a local brand to a national one starts here, by building a strong foundation. You can create a robust brand that is rooted in your local community. So, even if you have big dreams for a national or global brand, consider investing in creating a local brand for sustained growth into the future.

Ireland backs local, and Bradley does too.

Can you see how these three reasons could positively impact business?

Have you got a brand you want to drive locally? We’d love to talk about it.