Embracing your Roots: Leveraging Local Brand for Brand Success

As consumer preferences continue to shift towards more sustainable and community-focused practices, shopping locally has become increasingly popular. In fact, 63% of consumers now shop locally. Brands can tap into this trend by leveraging their origins and connecting with their community.

Here are some tips to harness the power of a local:

Embrace your local brand: Make sure your branding and messaging reflects your local roots. This can help create a sense of community and loyalty among customers who identify with your brand. 

Partner with local businesses and organisations: Collaborate with other local businesses and organisations to create mutually beneficial partnerships. This can help expand your reach, connect you with new audiences and embrace the local market. 

Engage with your community: Participate in local events and initiatives to increase your brand’s visibility and build a strong community presence. This can also provide opportunities to get feedback from customers and gain insights into their preferences on the ground.

By embracing your brand’s origins, partnering with local businesses, and engaging with your community, your brand can tap into the growing trend of shopping locally and create a loyal customer base that supports your business. With the rise in conscious consumers, and their preferences towards shopping local, it is more vital than ever to embrace your local brand.

In our small island of Ireland, local can quickly become national as customers become advocates, growing brand awareness and success across the country. We get further into how you can leverage local for your brand – read it here, or watch the video!

We stay ahead of the game and keep watch on purchasing habits, mindsets, and influences. And we share! We’re providing you with meaningful insights that you can leverage. Keep up to date on Bradley Insights across our social media channels.