43% Are Buying Second Hand – How Can Your Brand Compete?

43% of consumers buy second hand to lessen the impact of their purchasing behaviour. 

As more consumers become aware of the impact of their purchasing behaviour, 43% are opting to buy second-hand to lessen their environmental footprint. This may come as daunting news to some, but there is a number of ways brands can get involved in this new attitude to purchasing. Now is a great time for brands to reconsider their strategy and processes and lean into conscious consumption. 

We’ve got some ways you could incorporate this more sustainable buyer journey into your brand:

Consider refurbished or rental services: This way, you can tap into this conscious consumer market and appeal to consumers looking to lessen their environmental impact. Especially if your product is more premium, this may encourage more engagement with your brand on an ongoing basis. 

Segment with “pre-loved” or “off-season” ranges of your products: Consider creating a separate product line for returned items or off-season products. This makes seasonal products less dictated by time of year, and can help to move product from seasons past, reducing waste. 

Reconsider your returns process and how you can sustainably repurpose returns: Often, returned items end up in landfills despite being in perfectly good condition. Think about partnering with organisations that can repurpose or recycle these items to reduce your brand’s environmental impact.

By offering refurbished or rental services, segmenting with “pre-loved” or “off-season” ranges, or rethinking your returns process, your brand can appeal to these conscious consumers and contribute to a more sustainable future.

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