Irish Consumers are Supporting Irish Craft – Evelyn Moynihan at REI Retail Retreat 2023

Andrew and Evelyn Moynihan, CEO of Kilkenny Design, talked shop at REI Retail Retreat 2023 and about how as we emerge from the challenging days of the pandemic, the retail sector is witnessing a remarkable transformation. From the increased desire for durable products to the rise of the craft and wellness sectors, Evelyn highlighted the importance of innovation and an omni-channel approach in driving success.

Quality and Durability in Consumer Choices:

One significant trend Evelyn identified is the growth of purchasing products that are built to last. Consumers are seeking items that offer longevity, more value long term, and so, a more sustainable option. There’s a departure from disposables and a move in the direction of thoughtful and conscious decisions.It’s time retailers reconsider the durability of their offerings.

The Surging Craft Sector and Irish Identity:

The craft sector in Ireland is abundant and experiencing more popularity through purchases lately. Consumers are embracing locally made products that embody this traditional Irish craftsmanship. This is a time to tap into our rich cultural heritage and support local artisans. 

Wellness and Irish Skincare:

Another retail sector showing remarkable growth is wellness, Irish skincare in particular. With trends focusing on self-care and well-being, consumers are turning to brands that offer more natural and often sustainable skincare solutions, particularly from Irish brands. 

The Omni-Channel Approach: Key to Retail Success:

Given her change in roles throughout the retail industry, Evelyn stressed that in today’s landscape, an omni-channel approach is the key route to success. Retailers need to seamlessly integrate the online and the offline customer journey. Creating cohesive brand presence across various platforms will make for a convenient, personalised, and immersive shopping experience that resonates with consumers today.

The retail industry is an ever evolving landscape, driven by shifting consumer preferences. Today, we see that manifest in an increased focus on durability, supporting Irish producers, and wellness at Kilkenny Design.

We’ve been conducting our own research into consumer behaviour. A lot of it has been echoed in what KMPG is finding. And we share! We’re providing you with meaningful insights that you can leverage. Keep up to date on Bradley Insights across our social media channels.

Watch the full interview below: