A Brand’s Sustainability Message: Almost 70% of Consumers Trust It

In an era where consumers are increasingly aware of their environmental impact, they are turning to brands to help them make sustainable choices for our planet. And with almost 70% of consumers trusting the sustainability messages released by brands, building trust with your audience is more vital than ever.

So, how can you create a genuine sustainability message that resonates with your customers and builds trust?

Focus on building trust with your audience. This means being transparent and honest about your practices and following through on your commitments. Importantly, this showcases your dedication to the environment and builds a good relationship with the consumer.

Create a sustainability message that is true to your brand. Avoid greenwashing and ensure your sustainability message genuinely reflects your brand’s values and commitment to sustainable practices. Authenticity is key. We talked to Keith Watt at REI Retail Retreat 2023 – KPMG’s consumer research shows a huge desire for this transparency in sustainability practices.

Make your message accessible. Invite your customers to join you on your sustainability journey, and make it easy for them to do so. This might mean providing clear information about your products and their environmental impacts or offering incentives for eco-friendly behaviours.

By following these tips, you can build trust with your customers and create advocates for your brand who will help spread the word about your commitment to sustainability.

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