Curious Minds - Bradley: The Brand Agency

The Challenge

Science Foundation Ireland’s (SFI) Discover Primary Science and Maths Programme (DPSM) was established in 2003 to introduce primary school teachers and their students to science in a practical, hands-on, enjoyable and interactive way. Since 2003 the DPSM programme has further expanded and developed to include the new STEM Education Policy and awards. SFI wanted to uphold the quality of the DPSM brand whilst renaming the programme to be more encompassing and accessible to reflect new elements of the programme that have been introduced in more recent years.

Create a STEM led brand that would appeal to their current audience and also be inviting to new participants to get involved.

Bradley Delivered

We delivered a comprehensive brand audit to determine what was working well and what needed to be adapted. Our brand strategy pointed to their taking the lead on STEM. We rebranded the programme name and identity to show its evolution and to be more appealing and memorable for its users and target audience. The new identity and creativity conveys the curiosity, excitement and accessibility that the Curious Minds programme offers to both teachers and pupils.

Client Satisfaction

"We have launched the newly branded SFI Curious Minds programme and have been getting fantastic feedback. Bradley showed us where the gaps were in our brand positioning, structure and identity and backed this up with their research. As the brand has been in existence for so long we really needed the aesthetic to move with the times bearing in mind that all the children (and some teachers) are now digital natives. Bradley has revolutionised our brand to show confidence in the programme and to be much more relevant and appealing to our target audience."

Tanja Calis
Senior Executive Education & Public Engagement
Science Foundation Ireland

The Challenge

Bradley Delivered

Client Satisfaction

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