The Challenge

Vaping has a mixed reputation. On the one hand, vaping has become a way to give up cigarettes but it has also started its own sub-culture of vaping connoisseurs that look to it as a hobby and pastime. We were tasked to create a new brand that presented vaping as an ordinary, everyday brand easy to access and understand.

Doubling turnoverin one store

Bradley Delivered

Hale Vape was created to offer a credible and affable brand to the high street that caters to the mass market. The brand is accessible and does not preach. Sales have doubled since the rebrand from ‘Healthier Choice’ and today, the Hale Vape brand is sought out by retailers and landlords looking for a credible vaping retail option.

Sales have doubled since the rebrand to ‘Healthier Choice’