The Challenge

The Kilsaran Group is Ireland’s largest independent manufacturer of concrete products but was relatively unknown among architects and other specifiers. Our brief was to reposition Kilsaran in line with their standards of excellence and to strengthen their market position, as well as position the brand for international growth.

From concrete suppliers to creative partners

Bradley Delivered

A new brand strategy and brand identity that repositions Kilsaran as a value-added materials provider. We moved Kilsaran communications from a product-based orientation to become a more customer-focused and benefit-led brand. 

ideas taking shape