The Challenge

MicksGarage.com quickly became Ireland’s expert ecommerce suppliers in the early online years. They successfully honed their niche for all things related to cars and the journey ahead, becoming a one-stop-shop for car parts and accessories. Now wanting to diversify and expand their range and audience whilst still retaining their loyal car customers, MicksGarage.com were keen to reposition themselves as suppliers for all things travel and leisure.

Bradley Delivered

Pivoting the brand from their ‘journey’ focus, and expanding their offering to incorporate the ‘destination’, and destination related activities, Bradley worked to future-proof the brand for further growth, enabling Micks Garage to communicate a more benefit-led brand offering to current and new audiences. The key was to drop the “.com” from the name as research evidenced that customers referred to them simply as Micks Garage. With a refreshed brand identity, tagline and digital assets to reflect this positioning across the entirety of their online presence.