Captivating the Next Generation:

85% of 18-24 Year Olds Prioritise Conscious Consumption

85% of 18-24 year olds consider themselves to be a conscious consumer

The younger generation is leading the charge towards conscious consumption, with 85% of 18-24 year olds considering themselves to be conscious consumers. Does your brand target this demographic? If so, it’s crucial to promote conscious consumption to connect with them authentically. 

Here’s three of Braldey’s top tips to help you achieve this:

Make conscious consumption decisions easy for your customers: 

When offering sustainable products, provide clear information on the sustainability credentials. Make it easy for them to choose environmentally friendly options.

Communicate your sustainable agenda accessibly: 

Use simple language, visuals and examples to make your sustainability initiatives easy to understand. Highlight the positive impact of your actions and inspire your customers to join you in creating change – even if just by buying your product or service!

Target your consumers where they’re at – online:

Use social media, influencers and other online channels to reach younger consumers where they spend most of their time. Create engaging content that resonates with them, tells a story and invites them to join the conversation. Engagement is key!

By making conscious consumption easy and accessible, you can build a loyal customer base that shares your values and inspires others to do the same. The younger generation is a driving force for change, and by targeting them where they’re at, your brand can be part of this positive shift towards sustainability.

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