The Challenge

Petrogas owned and operated four sites in Dublin under symbol brands. They sought to disrupt by creating their own brand to sell fuel and bring a new standard to forecourt food retailing. We were tasked with creating a new brand to set a new norm.

Disrupting to create a new norm

Bradley Delivered

Applegreen was the first-of-its-kind forecourt retailer. When launched, it challenged the establishment and continues to lead the sector offering innovative customer solutions to everyday needs. Applegreen has grown to become a world-class benchmark retailer and sets the standard that main retailers aim to emulate. 
Bradley developed an original brand identity that has stood the test of time by remaining fresh today.