The Challenge

Horse Source, the portal for all Irish horse registrations and passporting online.

Horse Source is not only an e-passporting system, but a comprehensive resource for detailed historical data and insights on all Irish horses. We were challenged with branding this new initiative without isolating those who have been using the old system.

Bradley Delivered

Horse Source sets the standard in Irish sport horse passporting and comprehensive data listings. Now it has a name, brand identity and assets to live up to this.

Brand Design

The Horse Source brand is information led, building a connection and network between the two words - Horse & Source. It has immediate cues to DNA and the genetic profiling of horses. The brand reflects the progressive and expert-led database and the connectivity of having all of this information at a glance for everyone in the Irish horse sporting industry.

Communications
Strategy

Launching both a new brand and a new digital e-passporting system requires a significant communications plan.

We supported Horse Source with strategy for communicating the new offer, creating bespoke video and graphic content, and implementing this across their communications channels: from email marketing to press releases, social media to text campaigns.

Extensive
Brand Guidelines

Launching a new brand requires a lot of change. We delivered comprehensive brand guidelines to the Horse Source team to ensure their brand shows up consistently across all of their online and offline collateral, building trust in their target audience in this new system.